The holidays are just around the corner, and creating a holiday content strategy is the key to setting yourself apart from the competition and driving sales to your site! Having a solid blog strategy can give you content for social media, newsletters, and more – a major payoff for the effort you put in.

 

Not sure where to start? Below are the four types of holiday content you should be creating for your website this holiday season:

 

    1. Gift Guides
      Depending on eth type of business you have, gift guides should be the first blog on your list. Get as specific as you can – break the guides down by gender, age, interests, and more! The more specific you can be, the more likely it will be to show up in search results and resonate with your target audience.  
    2. Storytelling
      There is something so nostalgic and romantic about the holiday season – friends and family making memories, fun traditions, and a time of coming together. Has your business made someone’s holiday season special? Do you have a memory from the holidays that involve your business or service? Use storytelling to showcase how your products or services can make someone’s holiday season sparkle! This can also include reviews, testimonials, and showcasing happy customers.  
    3. Holiday-Specific Resources
      Especially if you are a service-based business, creating resources specific for the holidays can help inspire potential customers to reach out. Have a hotel or restaurant? Make a holiday theme getaway resource! If you’re a B2B business, think about the pain points that your customers may be facing with the busier holiday season.  
  • Packages & Bundles

Make shopping easy for your customers by bundling together your most popular products or services. You can also partner with other businesses to create packages that help increase sales for both of you! This is a great way to help check shopping off your customer’s to-do lists while increasing your holiday revenue. 

 

Get your holiday content strategy started early to make the most of your blogs! Especially in 2020, lots of shopping will be done online and early – take advantage of this opportunity and start sharing your business’s story.