SEO Audits

Mini Audit

  • 65-point checklist customized for local or e-commerce sites
  • In-depth technical audit report
  • 30 minute follow-up meeting

Full Audit

  • 20+ page in-depth report on current site status including on-site, technical, off-site and competitive analysis
  • In-depth technical audit report
  • Complete list of current, lots & broken backlinks
  • 1 hour follow-up meeting

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Keyword Research & On-Site Optimization

  • In-depth keyword research using enterprise software, Google Search Console, Google Keyword Planner, Google My Business, and additional contributions from the client.
  • Optimization of each page including updated URL’s, page titles, meta descriptions, H1, 2 & 3 titles, image optimization, copy keyword inclusion, and internal linking.

Deliverables:

  • Spreadsheet with keyword research including search terms, average monthly search volume, competitiveness level, and average cost-per-click
  • Spreadsheet identifying primary and secondary keywords, current page title and meta description, optimized page title and meta description, and any additional notes for each URL on site
  • Optimized pages on-site (Access to your site is required for manual optimization)
 
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Monthly SEO Support

While initial SEO optimizations can boost your organic search presence, it truly is a marathon over a sprint, and some level of ongoing SEO support is needed for long-term success. These services can be customized based on a business’s size, location, goals, and budget. Certain elements are standard, such as monthly reporting, but a local brick-and-mortar business will have very different needs than an e-commerce site. 

What’s Included:

  • Monthly SEO reporting on organic traffic to site, on-site behaviour, positioning for targeted keywords, and overall rankings and impressions
  • Ongoing monitoring of performance based on clicks, impressions, and positioning to identify risks and opportunities, develop recommendations and take action on any adjustments needed
  • Ongoing technical site monitoring to address any indexing or technical issues promptly
  • Monitor algorithm changes and adjust site content, structure, or technical elements to keep site up-to-date with best practices and developments
  • Content strategy, and new site content development (guides, blog posts, and landing pages)
  • Optimize new content or pages 
  • Online brand monitoring, link building, and link retrieval
  • Google My Business posting, monitoring and optimization
  • Online citation building

Timeline: SEO results can take 3-12 months for initial improvement and ranking, depending on the competitiveness of your industry. Most of my clients have been working with me for many months and years, and continue to see value in long-term SEO support. 

Interested in learning more? Set up a FREE 30-minute consultation!

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